Amazon Product Research is the new game changer for sellers online. Imagine you were panning gold in an incredibly rich river. How would you go about finding the nuggets and not just the silt. You need to do the research.

 

Start with a data-filled ocean. Amazon’s most popular items, top sellers, and new brands can be found by looking at the site. You’ve heard of tools like Jungle Scout? They are your new friends. You will gain more insights than a piece of chocolate cake.

Find products which are high in demand, yet have little competition. Don’t pick something just because it looks good. Delve deeper. Check out reviews and ratings. They’re the pulse of consumer sentiment. The number of 5-star reviewers could indicate strong demand. Do you have a lot of one-star reviews on your site? Perhaps you should steer clear of the site unless your solution is something that can be easily fixed.

Next, let’s talk about detective hats. Check out your competition. What do they get right? How can they improve? Reviews reveal an abundance of opportunity. Guess what? If your customers complain that you are slow to ship, then it’s time to take action. When customers complain, you should promise lightning-fast deliveries.

Remember, seasonality sneaks up on you. A product which is very popular in the summer can be equally appealing in the winter. Google Trends is a great tool to get a sense of product popularity.

Oh, and the gadgets, gizmos, apparels, and other items that adorn your Instagram feed? Their popularity can be fleeting. Search for enduring products. People need them regardless of current trends. Essentials like pet supplies or tech items, as well as kitchen tools and pet accessories, can provide a steady goldmine.

Let’s start with the pricing. Usually the sweet spot falls between $15-$50. Affordable for everyone but with enough profit to keep your business moving. Avoid products above the $100 mark unless they are aimed at a high-end niche.

Chat with manufacturers. Alibaba is a great site to connect with suppliers. Just remember the code word: Vet. Directly communicating with the supplier until you are sure they are trustworthy is the way to go. You do not want to take a hit when you are facing high stakes, and your stock has reached zero.

Feedback loops are crucial. After launch, listen to the feedback from your customers. It’s like listening to your own inner conscience. Has the product design been criticized consistently? Could it be that the instructions could use some improvement? You can adjust and pivot. Your goal should be continuous improvement.

It’s never bad to have a little brand recognition. When you invest in eye-catching packages and effective marketing, a tepid response can become a fervent following. Think Apple. Think Apple. The best products will fail if they lack the brand muscle.

On to the hidden jewel: keyword-optimization. Amazon’s keyword algorithm loves them. It is important that your product titles and descriptions are filled with relevant keywords. They should not sound like random words thrown up by a computer. BBQ grills, for instance, can use phrases like “portable BBQ,””grills suitable for camping,”and “outdoor Cookout.”

Keep an eye out for market changes and trends. Today’s hottest item could be tomorrows bargain. Adaptability does not come as a gift; it is a necessity.

Do some digging and roll up your sleeves. Amazon research takes effort, a strategy and sometimes a little bit of luck, just like the search for a pearl inside an oyster. What are we waiting for? Your gold mine is waiting for you!